December 29, 2017 - Sacramento – California drivers can now show their support for breast cancer screenings by ordering the newly released Pink Ribbon license plate. A portion of the fees that the Department of Motor Vehicles (DMV) collects from orders of Pink Ribbon license plates will go to the California Department of Health Care Services’ Every Woman Counts program. The Every Woman Counts program provides mammograms, breast cancer diagnostic services, breast cancer education, and other breast cancer awareness services to California’s underserved women.

“The Pink Ribbon license plate will increase breast cancer awareness and raise money to provide critical services to women. Early detection saves lives,” said DMV Director Jean Shiomoto.

To order the Pink Ribbon license plate, visit www.dmv.ca.gov. Sequential (standard numbering) plates can be purchased for $50. Personalized (custom numbers/letters) plates cost $103. Renewal rates are $40 and $83, respectively. A motorcycle license plate also will be available for the same price.

The Pink Ribbon license plate was the idea of the “Survivor Sisters,” a group of breast cancer survivors who wanted to promote early detection and help women and families survive breast cancer. The group collaborated with Every Woman Counts to create the license plate. For more information about the Every Woman Counts program, click here. More than 7,500 advance orders for the Pink Ribbon license plate were received to make the plate a reality.

“The enthusiasm for California’s Pink Plate shows how important breast cancer awareness is to Californians,” said Department of Health Care Services Director Jennifer Kent. “The Pink Plate will help fight cancer across California by increasing awareness and supporting early detection efforts, screening, diagnostic services, and treatment for California women.”
Source: CA. DMV