Now you can order a Snoopy license plate, help our state's museums, and receive free or discounted admission to 63 California museums as a Beagle Backer.
Updated: When 7,500 people have completed the application and paid the corresponding fees, the plates will go into production. We have already sold over 5,700! We have less than 1,800 to go.
August 4, 2015 - Museums statewide are coming together to encourage Californians to put Snoopy on California license plates, and help support museums at the same time. The plate features a reproduction of the beloved beagle by Peanuts cartoonist Charles Schulz and the phrase “museums are for everyone”. The first 7,500 purchasers of this official California license plate, playfully named “Beagle Backers”, will receive discounted or free admission to participating museums across the state.
The Department of Motor Vehicles will begin issuing the Snoopy license plates upon receipt of 7,500 paid applications. Over 5,300 Snoopy plates have already been sold. Only 2,200 more pre-sales are needed to make the Snoopy license plate and a new museum grant program a reality.
Beagle Backers will be able to visit 50 California museums with free or discounted admission during the first year that the Snoopy license plate is in production. “Beagle Backer Passes are an attractive benefit for people who care about museums,” said Celeste DeWald, Executive Director of the California Association of Museums. “We want Snoopy plate holders to explore many of the museums they’ve supported with their purchase.” The Beagle Backer Pass currently has a retail value worth nearly $800, but additional museums will continue to sign up to participate in the coming weeks.
Proceeds from Snoopy license plate sales will establish a competitive grant program administered by the California Cultural and Historical Endowment (CCHE) to support California’s museums. Sequential
plates are $50, while personalized plates are $98.
Visit www.snoopyplate.com to learn more about the Snoopy license plate and the new Beagle Backer Pass.
The California Cultural and Historical Endowment (CCHE) was established in 2003. CCHE grants have helped to preserve the many historic treasures that are California's cultural legacy. Current funding for CCHE projects is from voter-approved Proposition 40 bonds from the California Clean Water, Clean Air, Safe Neighborhood Parks, and Coastal Protection Act of 2002. Approximately $122 million was appropriated to CCHE to distribute competitively for the acquisition, restoration, preservation and interpretation of historical and cultural resources. http://resources.ca.gov/cche/.
The California Association of Museums (CAM) is a non-profit service organization representing the interests of California’s museums, including art and history museums, aquariums, natural history museums, science centers, children's museums, zoos, cultural centers, and botanical gardens. CAM assists California museums in fulfilling their missions as educational and research institutions that interpret and preserve art and cultural and scientific collections for public benefit. www.calmuseums.org.
The PEANUTS™ characters and related intellectual property are owned by Peanuts Worldwide LLC, a joint venture owned 80% by Iconix Brand Group, Inc. and 20% by members of the Charles M. Schulz family. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands. The company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising, and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.
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