April 15, 2024 - SANTA CLARA, Calif. – In time with the upcoming Earth Day holiday, today the 49ers Foundation is announcing that a statewide campaign to create an official San Francisco 49ers license plate has achieved its goal for the highly anticipated plates to go into production next year. In collaboration with the California Natural Resources Agency (CNRA), the 49ers Foundation had to pre-sell 7,500 plates, the state threshold to guarantee that the plates become a permanent offering from the California Department of Motor Vehicles (DMV). A portion of the funds from the new plates will benefit the 49ers Foundation and help expand equitable access at California State Parks and other public lands.
Since the launch of the 49ers license plate program, the Faithful and State Parks supporters alike have rallied behind the initiative, nearly reaching the presale goal. As of today, fans can register for a specialty license plate for free, thanks to the generous support from the York family benefiting the California Natural Resources Agency and the 49ers Foundation.
California drivers can secure their complimentary license plate by visiting https://49ersplates.com and using the code "faithful" during checkout. The supply of free plates is limited, but once exhausted, fans can still purchase 49ers plates from the website at $50 for a sequential plate or $103 for a personalized plate, with annual renewal rates currently set at $40 and $83, respectively. Free plates are not eligible for personalization; the offer is for sequential plates only.
Following the cost for production and DMV administration of the plates program, CNRA will distribute a portion of the funds collected to benefit the 49ers Foundation's mission of harnessing the game of football to educate and empower Bay Area youth through direct programs49ers EDU and 49ers PREP, and beneficiaries throughout the region. Funds will also benefit programs that expand equitable access toCalifornia State Parks, other public lands, and cultural and historic places. Any remaining funds will be allocated towards promoting access, maintenance, conservation, and restoration of all state parks, other public lands, and cultural and historical resources.
“We are thrilled to have reached this goal in partnership with the York Family, the California Natural Resources Agency, and our dedicated community of Faithful,” said 49ers Foundation Executive Director Justin Prettyman. “This collaboration highlights our commitment not only to environmental stewardship but also to engaging our passionate fanbase in meaningful initiatives. Their unwavering support has played a pivotal role in making this initiative a success.”
“49ers fans across California stepped up in a big way,” said California Natural Resources Secretary Wade Crowfoot. “We’re proud that the 49ers will be the first team to establish its own California license plate to help young people get outdoors and to preserve our environment. This partnership with the 49ers Foundation will benefit a broad range of communities and landscapes across our state.”
Once the 7,500 presale applications are verified, the DMV will begin the implementation process, which can take up to a year before the plates go into production. At that time, the plate will be added to theSpecial Interest License Plate list on the DMV website, where it can be ordered by even more members of the Faithful and all Californians who want to support the new plate program.
For more information, fans can visit https://49ersplates.com.
About the 49ers Foundation
For over 30 years, the 49ers Foundation has harnessed football to educate and empower Bay Area youth through collective and innovative community-focused strategies. From award-winning STEAM education and nationally recognized youth football programs to impactful community partnerships with leading nonprofits, the 49ers Foundation is tirelessly dedicated to inspiring the confidence and collaboration youth need to tackle what is possible. Since 1991, the 49ers Foundation has invested more than $60 million back into historically underserved Bay Area communities in support of its commitment to remain faithful to the next generation. For more information, visit 49ers.com/foundation.
The mission of the California Natural Resources Agency is to restore, protect and manage the state's natural, historical and cultural resources for current and future generations using creative approaches and solutions based on science, collaboration, and respect for all the communities and interests involved.
Source: California Natural Resources Agency
