Annual celebration attracts more than 100 million consumers

November 23, 2018 - WASHINGTON - U.S. Small Business Administrator Linda McMahon is encouraging Americans to support local communities by shopping at small businesses on Saturday, November 24. Celebrated each year on the Saturday after Thanksgiving, Small Business Saturday allows consumers to make a tremendous impact in their neighborhoods by supporting a local small business. Last year, an estimated 108 million consumers nationwide “shopped small” on Small Business Saturday. 

“America’s 30 million small businesses reflect the unique character of their communities and Small Business Saturday is a day for consumers to support the local retailers that make their towns and cities special.  When Americans shop at small businesses, they are supporting economic activity and job growth in their neighborhoods during this holiday season,” McMahon said.  “The SBA continues to power the American Dream by ensuring these businesses have the tools and resources they need to start, grow and expand.”

This year marks the ninth Small Business Saturday, an annual celebration of America’s small business community. Last year on Small Business Saturday, Americans spent a combined $12 billion at independent neighborhood retailers and restaurants.

Today, there are over 30 million small businesses in the United States. About half of all American workers are either employed by a small business or own a small business. And two out of three new jobs are created by small business.  For more Small Business Saturday details visit www.sba.gov/saturday .
Source: SBA